Marketing Services & Solutions

Our areas of expertise:

  • Data-Driven Marketing
    • Data driven marketing is all about research and analysis of customer buying habits. Recognizing buying trends helps companies tailor marketing and sales strategy to the consumer, which ultimately results in higher sales. This involves collecting data on consumers, then using this information to develop competitive marketing strategies and promotions. 
  • Email Marketing
    • A type of direct marketing that uses email as the communication delivery method. It is used in a number of ways to include brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.
  • SEM
    • SEM, short for Search Engine Marketing,  describes acts associated with researching, submitting and positioning a website within search engines.  It includes things such as search engine optimization, paid listings and other search-engine related services and functions that increase exposure and traffic to web sites.

      SEM offers you the opportunity to pay based on clicks (you pay only for each click through from the advertisement to your Web site). Ads in a successful SEM campaign will be shown to those consumers specifically looking for your products or services, resulting in a higher conversion rate.

  • Marcom
    • Marcom is targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and social media. A marketing communications campaign may use a single approach, but more frequently combines several.
  • Social Media
    • Social media is a collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microbloggingsocial networkingsocial bookmarkingsocial curation, and wikis are among the different types of social media.  The most popular social media sites are Facebook and Twitter.

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